Market insights and cashback campaigns for retailers and brands

We help retailers and brands to better understand their market, and activate potential and existing customers based on their shopping behaviour.

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Cake for Business

Unique understanding of consumers

Our partnership with banks allows us to process financial transaction data from consumers into anonymized reports and create targeted cashback campaigns.

We are offering a marketing platform that enables you to better understand your current and potential customers and create a positive instant impact, by financially rewarding (new) customers who shop at your stores.

Cake Campaigns

Attract new customers and
reward loyal customers

Drive traffic to your store or brand by acquiring new customers and  increase loyalty through personalized cashback offers. Target potential and existing customers in real-time with unprecedented accuracy based on their historical shopping behaviour.

Unique targeting based on actual shopping behaviour.

Pay for results only.

We set-up your account. No technical integration needed.

Cake Insights

Get to know your customers
and monitor your market

You know when and how much your customers spend with you. We help you understand when, where and how they spend elsewhere by tracking the aggregated and anonymized financial transactions of customers. But also track your brand’s key KPIs in real-time across the industry and against your competitors. See your target audiences’ average income- and spending behaviour across categories.

Real-time detailed market insights.

Based on millions of anonymized transactions

Insights without limits

users
124.463
total number of users
users
214,2M
processed transactions
€51,12B
total transactions value