This is Team Cake

Our Mission

Cake wants to create added value for companies, banks and consumers by generating new revenue streams through the processing of financial transactions.

Consumers get the opportunity to earn automatic cashbacks on their daily purchases through their existing banking app.

Businesses can attract new customers and reward existing ones with targeted cashback discounts. Market insights based on financial transactions help them choose the right strategic direction.

Banks are given the opportunity to offer an additional service to their customers, increasing customer loyalty while developing an additional revenue stream.

Our products

Discover all about our solutions for businesses and for banks.

Privacy & Security

We are an official payment institution licensed and supervised by the National Bank of Belgium. Our technology is just as secure as other European banking institutions.

We never share personal data with Cake’s commercial partners. All cashback payouts are made by Cake.

We are a member of Ombudsfin and PayBelgium.


Cake in figures

total users
processed transactions
value of processed transactions
paid out to app users
average per user per month

How it started

Cake was founded in November 2018 by Davy Kestens together with 5 experienced co-founders. In July 2019, Cake obtained its license as a payment institution from the National Bank of Belgium. This license allows us to offer our services in other countries of the European Union. In early 2020, Cake launched its own independent banking app. The app was an ideal way to test out, among other things, the cashback functionality with an initial group of users. At the end of 2021, Cake decided to fully focus on Cake for Banks and Cake for Business. 

Cake NV is a Belgian company with its registered office at Hendrik Van Veldekesingel 150/23, 3500 Hasselt, Belgium. Our VAT number is BE 0723.581.891.