📣 Our manifesto
We’re headed towards a world in economic crisis where negative interest is becoming commonplace; Today, it feels like a better idea to stuff your money under a mattress than to leave it in your bank account. We are being charged by banks for basic services left and right, often masked by complex wording and opaque fee structures.
We believe personal banking can drastically improve.
Has your bank ever reached out to you when times were rough to help with your personal finances?
Are there any banks out there that truly care if you’re saving enough for a rainy day, or have you found one provided personalized suggestions on how to reduce your spending or increase your income?
Most of the time they don’t, unless you are rich.
Did you know that thirteen million Europeans fall below the poverty line despite having full-time jobs?
About 14% of working-age Europeans cannot afford to get together with friends or family over a drink at least once a month, and one out of three people are unable to face unexpected financial expenses.
We believe we can make a difference.
Our crew of highly-motivated individuals are seeking to challenge this status quo, working together to make personal banking 10x better than it is today.
Most of us are former suppliers or employees of well-known legacy banks, frustrated about their greed and mis-aligned incentives. Annoyed by the lack of true innovation in the space and inspired to create a better future.
We believe that through technology, we can make a difference.
We are convinced that if we focus on building something that has a positive impact on the financial lives of everyday people, we will create something of value.
This is why we started building Cake.
We exist to improve the financial well-being of the everyday consumer.
Our mission is to become the leading software technology provider that analyzes financial data to help people better understand, control and improve their finances, supported by a business model that shares its revenue with our users.
We, are team Cake. ✌️
👋 Meet the founders
Peter Van Hees
Head of Product
Previously Senior Innovation Officer at KBC Bank in Belgium.
He led the bank’s main innovation projects including their mobile-first strategy.
Head of Data Science
Analyst with 9 years of international experience within finance, retail and telco.
Top 5 finalist as ICT lady of the year 2016, keynote speaker and guest lecturer at the University of Leuven.
Head of Legal
Over 20 years of experience in the financial sector.
Former CEO and co-founder of TradersOnly, a Dutch online broker.
Got the license from the Belgian regulator for Value Square.
Head of Business Development
Early team member of Mobile Vikings (acquired by Medialaan) who was in charge of their community platform, cashback and digital loyalty products.
Head of Engineering
IT Architect with excellent technical, functional and project management skills. Managed online & mobile banking, corporate lending and customer onboarding projects at KBC Bank.
Serial entrepreneur with international experience in growing his previous startup to over 100 people across multiple offices, raising +$45m in venture capital funding.