Posts by: Jessica Ruelens

1 Jun 2021

Meal boxes in Belgium

In this report we take a closer look at the Belgian meal box market. How has the market share of the different suppliers evolved? What is the impact on other food purchases? Which supermarkets are suffering most from the rise of meal boxes? Who uses meal boxes?

7 Sep 2020

Insight of the week: Back to School

Here's an overview of the most interesting Back to School findings based on the purchases of all Cake users. The transaction data of all Cake users together are processed anonymously. And that often leads to interesting insights! And we are happy to share them.

8 May 2020

What Cake user data teaches us about the effects of Corona

Cake has a unique business model that makes you money. We process the anonymized transaction data of all Cake users into statistics and insights that we sell to companies. We are not only sharing this revenue with you. We are also happy to share those insights with you!