Posts by: Tom Claus

23 Mar 2022

10 reasons to set up a cashback campaign with Cake

Why set up a Cake cashback campaign for your store or brand? The question is not why, but rather why not? Wide reach and pay on performance ensure Cake campaigns have a solid ROI.

14 Mar 2022

Setting up a Cake cashback campaign? A piece of cake!

Drive traffic to your store or brand by acquiring new customers and increase loyalty through personalized cashback offers.

10 Mar 2022

Case: cashback campaign Deliveroo

Cake campaigns allow companies to set up cashback campaigns for acquisition and/or loyalty with accurate targeting based on previous purchase behavior. We take a closer look at Deliveroo's end-of-year campaign.

10 Mar 2022

Case: cashback campaign Fun

Cake campaigns allow retailers to set up cashback campaigns with accurate targeting based on historical purchase behavior. We zoom in on the campaign of Belgian toy retailer Fun.

21 Feb 2022

Case: cashback campaign Mealhero

Cake campaigns allow businesses to set up acquisition and/or loyalty campaigns with accurate targeting based on historical purchase behavior. We take a closer look at the campaign of meal box provider Mealhero.

10 Feb 2022

Available now: the 2021 "Meal Boxes in Belgium" report

Order now the "Meal Boxes in Belgium" report, with all the 2021 numbers. How did the market share of the different providers evolve? What is the impact on other food purchases? What is the impact on supermarkets? Who uses meal boxes?

22 Sep 2021

Case: cashback campaign Torfs

Cake campaigns allow retailers to set up acquisition and/or loyalty campaigns with accurate targeting based on previous purchase behavior. We take a closer look at Torfs' campaign.

8 May 2020

What we deliver to commercial partners

In our unique business model we do not get our income from Cake users but from Cake's commercial partners. But what exactly do they pay for? And which information do they receive in return?