Every transaction tells a story 

We analyse anonymised transactional data to help you better understand your market.
Increase your sales, track the true ROI of your marketing spend and learn from your best customers!


Interested in learning more? Request a demo!

Thanks to Cake, we now have insights into the behaviour of consumers which is very valuable for Lukoil.
Moreover, we can also easily thank loyal customers with an extra discount on top of our competitive prices and welcome new customers with an attractive extra.

Ivo Hoskens

Deputy manager, LUKOIL Western Europe

🚀 Take your marketing to the next level

🤝 Get to know your customers

You know how your customers spend with you.

We help you understand your true customer persona, including when, where and how they spend elsewhere.

🕵️ Monitor your market

Accurately track your brand’s key KPIs in real-time across the industry and against your competitors.

See your target audiences’ average income- and spending behaviour per retail category.

🙋 Attract and reward loyal customers

Acquire new customers & build loyalty through personalized offers.

Target existing and potential customers with real time accuracy based on their shopping behavior!

🗣️ Collect instant feedback

Ever wanted to know why your best customers also shop at your competitor?

Survey hyper-targeted segments of customers through transaction-linked micro-surveys.

Cake intrigued us because it offers the opportunity to discover our customers’ behavioral patterns and that of like-minded people, in a well-founded, analytical way.

It is also a valuable tool for gaining insight into potential partnerships, and thereby it allows Foodmaker to explore how to offer its customers an even better experience.

Lieven Vanlommel

CEO, Foodmaker

At AVA, we are always looking for new ways to reward our customers for their loyalty.

Cake offers a new and unique platform that brings direct benefits to our customers and new insights to us as a retailer.

Koen Vanweddingen

Director, AVA

More information? Contacting us is a piece of cake! 🍰