Cake Campaigns

Cake can also help your brand or company move forward. Based on anonymized transaction data, we set up accurate acquisition and loyalty campaigns to any target group you want.

The Cake campaigns can reach up to



Cake Campaigns - Albert Hein
Cake Campaigns - AVA
Cake Campaigns - Eneco

The Cake campaigns can reach up to



How Cake Campaigns work

  1. Activate – Consumers activate the Cake cashbacks once in their existing banking app.
  2. Consult – In their app, they see an overview of all the offers that have been persionalized for them.
  3. Buy – They make a purchase and pay with a bank account linked to the app.
  4. Reward – The cashback is automatically and immediately refunded to the customer’s bank account after the purchase.

Unique targeting possibilities

Consumer behaviour

Target group selection based on actual consumer purchases and behavior.

Various target group settings possible, including gender, age, family situation, location, etc. Accurate and without waste.


Real-time and dynamic

Campaign reach is continuously adjusted based on real-time payment transactions.


Granular targeting options

The granularity of the bank transactions allows for targeting down to the transaction level.


Albert Heijn

Albert Heijn wants to give 5% cashback to all individuals who have not shopped at Albert Heijn in the last 3 months but have spent > €200 at Jumbo or Lidl.

Cake Campaigns - Albert Hein


AVA wants to give 10% cashback on the first shopping basket for customers who haven’t been to AVA in the last 3 months.

Cake Campaigns - AVA


Eneco wants to give €50 to new customers who have their electricity bill at a competitor brand.

Cake Campaigns - Eneco

Pay only for results

  • There are no fixed fees or set-up costs.
    There is no charge for setting up the campaign. No conversions = no cost.
  • You only pay per actual conversion.
    Only when someone in your target market makes a purchase according to the terms, Cake will automatically transfer the cashback to your customer.
  • Cake takes a commission per conversion within the target market.
    Cake takes a commission on the cashback of each conversion within the target group.

Monitor the campaign results in real time

Once the campaign has been set up, you can follow the results closely in a permanently accessible and real-time dashboard.

Dashboard includes:

  • Target audience size
  • Spent budget
  • Number of conversions per day/week/month
  • Number of conversions by day of week
  • Average shopping basket/conversion
  • Commissions
  • Socio demographic profile of buyers (location, age, lifestage, family composition)
  • Number of conversions per retail outlet
Cake B2B Dashboard

Get started with the Cake cashback campaigns

  1. Create your Cake for Business account.
  2. Determine the target audience you want to reach.
  3. Determine the cashback discount you want to offer.
  4. Add your logo and a description.
  5. Determine the duration of your campaign.
  6. Deposit an advance for the campaign on your Cake account.
  7. Through the dashboard, you can follow the progress of the campaign.
  8. An evaluation will follow after the campaign.
  • Telenet
  • LensOnline
  • HUBO
  • Woody
  • Buddy Bites
  • Lokkal
  • Odette Lunettes
  • QIQO
  • Double Dutch
  • ToyChamp
  • Berevini
  • Elegant
  • AllesVoorJeAuto
  • Jims Fitness
  • WOEF
  • Mealhero
  • Foodmaker
  • The Mocktail Club
  • Brauzz
  • Smartphoto
  • CheapTickets
  • Just Russel
  • Bidroom
  • Viata
  • Avantius
  • Luminus
  • Deliveroo
  • Essent
  • Proximus
  • Carumbola
  • Into Graphics
  • Baby Drogist
  • Kriket
  • Bolt Energy
  • Bubbly Doo
  • Foodbag
  • MaxiZoo
  • Crimibox
  • Streamz
  • Xavies
  • Torfs
  • Eneco
Lieven Vanlommel

Lieven Vanlommel

CEO, Foodmaker

Cake intrigued us because it offers the opportunity to discover our customers’ behavioral patterns and that of like-minded people, in a well-founded, analytical way.

It is also a valuable tool for gaining insight into potential partnerships, and thereby it allows Foodmaker to explore how to offer its customers an even better experience.


Koen Vanweddingen

Director, AVA

At AVA, we are always looking for new ways to reward our customers for their loyalty.

Cake offers a new and unique platform that brings direct benefits to our customers and new insights to us as a retailer.

Koen Mariën

Koen Mariën

Online marketer, HUBO

We use Cake to reach potential new customers. Thanks to the analytical approach, we can fully focus on people who have a high chance of becoming customers.