Our company values

By Davy Kestens

Hello there, we’re team Cake!✌️
And these are our company values.

👀𝨜Lead in the open

We believe in open and transparent communication and take initiative to being the change we want to see. When people interact with us, we do it in an open, clear and honest way. We build trust through transparent communication and don’t hide behind ambiguity; both internally and externally. We are here to lead and we will do so openly and publicly.

🏄 Craft your own cubicle

Our work is an integrated part of our lives that fuels our personal fulfillment and adds purpose. Collectively, we are in charge of creating the best job we’ve ever had. We try our best to avoid all meaningless, mundane and annoying parts of typical work environments. Working long hours is not encouraged, nor is being busy celebrated. Being tired is not a badge of honor. We enjoy the freedom to grow professionally and search for the place on Earth where we are the happiest and most productive.

🧗 Just getting started

At whatever stage you think we are, realize it’s just the beginning. We are crafting a legacy of exceptional achievements and memories. We set near-impossible milestones and swing for the fences. Whatever goal you have in mind, think bigger and let’s continuously try to create an even more spectacular story, together. “I can’t believe you guys pulled that off” is our favorite sentence to hear.

📣 Speak up

We give 1-1 feedback through fearless and direct communication. Criticism triggers our humble curiosity rather than make us deploy our defensive shields. We open our minds to all opinions and don’t hold back on sharing our own, especially when they’re unpopular or hard to discuss.

📼 Be kind, rewind

Most companies have a “no-asshole rule”. And although that’s a good start, we believe this is a very low bar to set. People who work at our company go beyond that. We strive to do the right thing for others, even when it’s extra work and especially when it’s hard to do. We are in the business of creating value and someone else should never lose for us to win. Integrity matters.

🐒 Keep it simple, stupid

Small teams can create the most amazing outcomes by doing less, better and faster. We hire only when it hurts and when possible we automate every process through technology. We don’t need to be the end all of everything and not every feature needs to be built. We lazer-focus on specific simple goals that have the biggest impact. Our competitive advantage lies in the speed at which we can deliver value to the world around us.

💪 Own it!

Owning it is about taking initiative and doing what needs to be done. It’s about taking responsibility, and not assuming it’s someone else’s problem. It’s the opposite of passing the buck. It means more than just doing our job and being accountable for our results. It includes an obligation to make things better, to pursue excellence, and to do things in ways that further us towards our Vision.

🥳 Spread a little joy

Life is too short to be serious all the time. We love acting like a fool and laughing out loud until our belly hurts and our eyes tear up. Cherish the smallest moments and celebrate every success, big or small. Random acts of happiness put smiles on our faces.