Our Cookie Policy

We do prefer cake, but don’t mind the occasional sweet sweet cookie either! 🍪

Hi there, and nice to meet you! 👋

At Cake, we respect your privacy. We even wrote a separate document about it and I highly recommend you check it out.
You can read our privacy policy here.

By requesting information from Cake you give us permission to approach you both via e-mail and via our app.

Yves Bovin
Head of legal affairs, Cake


At Cake, we use cookies on our website. We’d love to place a whole cake on your hard drive, but the EU only allows offering cookies. Cookies are small amounts of data generated by our website and saved on your web browser. This Cookie Policy explains which cookies we place when you use our website. 

When we use “we”, “us”, or “our” in this Cookie Policy, we mean Cake NV. We are a Belgian company with registered office at Hendrik Van Veldekesingel 150/23, 3500 Hasselt, Belgium. Our VAT number is BE 0723.581.891. When this Cookie Policy refers to the Cake Website, we mean the Website located at https://cake.app including all the pages of that website (‘Website’). 

We only place cookies on your browser if you enter the “Contact Us” page of our Website. These cookies can be divided into two categories: necessary cookies and analytics cookies.

Necessary cookies are cookies that are strictly necessary to provide the functionalities of our website. In fact, if these cookies were disabled, our website would not work. For instance, we use cookies to keep track of your input when filling out online forms. We place cookies to recall your preferences when using our website, such as the categories of cookies you consented to. We may also use security cookies that help us to keep our website safe. 

Here’s an overview of all the necessary cookies that we currently use:

__hs_opt_outTo remember not to ask you to accept cookies again.6 months
__hs_do_not_trackTo prevent the tracking code from sending any information to HubSpot.6 months
__hs_initial_opt_inTo prevent the cookie banner from always displaying.7 days
__hs_cookie_cat_prefTo record the categories of cookies you consented to.6 months
hs_ab_testTo consistently serve you the same version of an A/B test page you’ve seen before.End of session
__cfruidThis cookie is set by HubSpot’s CDN provider (Cloudflare) for rate limiting purposes.End of session
__cf_bmThis cookie is set by HubSpot’s CDN provider and is a necessary cookie for bot protection (i.e. to identify and mitigate automated traffic to protect our site from bad bots).30 minutes

Analytics cookies are non-essential cookies you can control via the cookie banner. You can opt out of these cookies by not giving consent.

These are the analytics cookies we use:

__hstcThis is the main cookie placed by HubSpot to track you for analytics purposes. It records your domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).6 months
hubspotutkThis cookie keeps track of your identity. It is passed to HubSpot when you submit a form and it is used when deduplicating contacts.6 months
__hsscThis cookie keeps track of your sessions on our Website. 30 minutes
__hssrcWhenever HubSpot changes the session cookie, this cookie is also set to determine if you have restarted your browser.End of session

We’d like to remind you that you can change the cookie settings of your web browser. These settings can be found in the ‘Options’ or ‘Preferences’ menu of your web browser. You can adjust your settings so that your browser refuses all cookies or only the cookies from third parties. Be aware that if you choose not to receive cookies, we can no longer guarantee that your experience on our website will be as fulfilling as it would otherwise be, as some functions of our website may be lost in the absence of cookies. How you can adjust your settings differs per browser. To better understand these settings, the following links can be useful. If necessary, consult the ‘Help’ function in your web browser for more details.

You can find useful information about cookies via the following hyperlinks:http://www.allaboutcookies.org/ and http://www.youronlinechoices.com/be-nl/

There we go!

This was our cookie policy.
Any questions? Please feel free to ask them through our App’s contact function, or to send an email to our Data Protection Officer [dpo@cake.app]. We will reply as soon as possible. 👍