Cake blog

10 reasons to set up a cashback campaign with Cake

Why set up a Cake cashback campaign for your store or brand? The question is not why, but rather why not? Wide reach and pay on performance ensure Cake campaigns have a solid ROI.

Instant customer gratification with cashbacks

Cashback rewards are on the rise as more brands turn to instant gratification with cold hard cash at the forefront.

Setting up a Cake cashback campaign? A piece of cake!

Drive traffic to your store or brand by acquiring new customers and increase loyalty through personalized cashback offers.

Available now: the 2021 “Meal Boxes in Belgium” report

Order now the “Meal Boxes in Belgium” report, with all the 2021 numbers. How did the market share of the different providers evolve? What is the impact on other food purchases? What is the impact on supermarkets? Who uses meal boxes?

Trends in fashion retail

In this report we take a closer look at the Belgian fashion market. What evolutions have we noticed? What are the market shares? Who shops second hand? What is the impact of second-hand on traditional retailers? How are local retailers doing? And what has been the impact of the corona crisis on e-commerce?

Meal boxes in Belgium

In this report we take a closer look at the Belgian meal box market. How has the market share of the different suppliers evolved? What is the impact on other food purchases? Which supermarkets are suffering most from the rise of meal boxes? Who uses meal boxes?

Instant customer gratification with cashbacks

Cashback rewards are on the rise as more brands turn to instant gratification with cold hard cash at the forefront.

Join us at The Banking Scene Amsterdam

On April 12, The Banking Scene gathers in Amsterdam for the first time.

Webinar: Loyalty and rewards for Banks – Benefits from Open Banking

Join us for this free webinar on 24.02 where we will dive into how banks can delight their customers with a Loyalty and Rewards program.

Cake raises 4.6 million euro in funding for its international expansion

French fintech VC Truffle Capital leads new capital round supported by early-stage investors.

Message to our users

Cake will focus entirely on Cake for Banks and Cake for Business from February 2022 onwards. This means the Cake app will disappear.

Cake for Banks is now part of the Sopra Banking Software MarketPlace

Cake for Banks accelerates via Sopra Banking Software Marketplace

Team Cake: this is Jef

Meet the people behind Cake in this interview series. Today, it’s up to Jef, Business Developer at Cake.

Team Cake: this is Mayte

Meet the people behind Cake in this interview series. Today, it’s up to Mayte, HR Manager at Cake.

Team Cake: this is Rudi

Meet the people behind Cake in this interview series. Today, it’s up to Rudi, Business Development Manager for Cake for Banks.

Remote working, life as it is at Cake

At Cake, we didn’t need Corona to realize that remote working has a lot of advantages. When we started our company we even decided not to have an office. We’re a fully remote team of over 20 people spread across 3 countries.🌎

Our company values

Hello there, we’re team Cake!✌️ And these are our company values.

Spontaneous Application

How we handle security

Transparency is an important part of Cake’s core values. We call it “lead in the open”. That’s why it goes without saying that we like to explain in all transparency how we deal with security.

Tell us about … data

There’ s no one better to talk about Cake than the people who work there. In this series “Tell us about…” we interview Cake employees.

We made a video to explain how we handle and protect your data 🎬

As transparency is one of our core values it goes without saying that we like to explain how we deal with your data and how we secure it. We felt that a video was a perfect way to explain this in the clearest possible way.